The Camco Technologies website needed to represent a company that manages ports all over the world, and that requires more than just a standard corporate website. The digital presence had to reflect the scale of its operations: international, well-organised and credible to partners in Rotterdam, Singapore or Lagos. That was the challenge that Camco Technologies, a specialist in terminal automation for ports, brought to LOFT 33.
Camco is based in Heverlee and operates in every major port around the world. Visit the Camco Technologies website. Their portfolio includes dozens of client projects across several continents. The request wasn’t simply “build us a website.” The question was: how do you convey that complexity without losing the visitor’s interest?
Making the complexity of an international portfolio visible
A B2B company specialising in terminal automation faces a specific communication challenge. Its products and services are technical, its customers are large and international, and the decision-makers who visit the website are generally experts who want to quickly understand who they are dealing with.
A generic services page is not enough. What counts are references: specific projects, well-known ports, a proven track record. But nobody reads a long list of project names. The information needs to be spatial. Literally.
On top of that, Camco offers a wide range of services that cannot be accommodated within a single level of navigation. If there is too little structure, visitors get lost; if there are too many clicks, they lose interest. The navigation had to be smart.
A world map as the central element, a mega menu as a compass
LOFT 33 developed an informative website for Camco using Joomla, featuring three key elements.
The first is the interactive world map with project details. Visitors can see at a glance where Camco operates. Each point on the map opens a project detail: location, port, contract. This isn’t just for show; it’s a selling point. A new prospect who sees the map light up immediately understands the scale of the company.
The second element is the mega menu. Camco’s range of services is broad and multi-layered. A standard drop-down menu is not enough. The mega menu gives visitors an immediate overview of all areas, allowing them to navigate to the right section in a single step. No unnecessary clicks, no need to search the site itself.
The third element is the media library. Camco uses visual material, technical documentation and videos that are relevant to various target audiences. The library makes this material searchable and accessible, without overloading the rest of the site.
The blog has been integrated as a channel for thought leadership: industry insights, project updates and technical articles that position Camco as a knowledge partner as well as a service provider.
What this project illustrates
A website for an international company requires a different approach to a standard SME site. The information architecture must accommodate the complexity of the business without compromising the user experience. Every module, from the world map to the mega menu, serves a purpose: to help visitors quickly understand who Camco is and why they are relevant to their situation.
Dat is precies de werkwijze van LOFT 33: eerst de strategie, dan de structuur, dan de techniek. Niet andersom.
Heb je een bedrijf met een complex portfolio, een internationale aanwezigheid of een dienstenaanbod dat moeilijk te vatten is in een standaard websiteformaat? Dat is precies het type project waarvoor LOFT 33 gebouwd is.
Find out what LOFT 33 can do for your business, or discover first how a bespoke website is created.
Frequently asked questions about websites for international B2B companies
That depends entirely on the complexity: the number of languages, the modules you need (catalogue, map, members’ portal, etc.) and the amount of content. LOFT 33 always takes a bespoke approach to this type of project. An initial consultation is non-binding and will quickly give you a rough idea of the costs.
Yes. LOFT 33 builds multilingual websites using Joomla and WordPress, with support for multiple languages and, if required, domain-based language switching.
A mega menu displays multiple levels of navigation in a single drop-down section. It is useful if your website offers a wide range of services that visitors need to be able to see at a glance. If there are fewer than eight to ten top-level items, a standard menu is usually sufficient.
For a project of this scale, involving customised modules and extensive content, you can expect it to take an average of three to six months from the briefing. The lead time depends on the delivery of content and the complexity of the bespoke elements.
Yes. LOFT 33 works with clients throughout Belgium and on international projects. Camco Technologies is a case in point.
The combination of an interactive world map with references, a mega menu showcasing a wide range of services, and a searchable media library. These elements are not merely decorative; each one helps international visitors to quickly understand who Camco is.
Yes. LOFT 33 develops bespoke modules, such as the world map for Camco Technologies, when a standard reference page is not sufficient to illustrate the scale or scope of your activities.