Bankruptcy law is one of the most specialized areas of law. A law firm that focuses exclusively on this area needs a website that reflects that depth—on multiple levels at once. For clients who are in a crisis situation. For creditors who want to know their rights. And for business owners who want to take preventive action long before it comes to that.
Schoenaerts & Partners is a law firm based on Amerikalei in Antwerp, specialising in bankruptcy law, judicial reorganisation, and corporate restructuring. Together, Bruno Schoenaerts and Alain Van den Cloot have handled more than 500 bankruptcy cases. LOFT 33 designed and developed a multilingual WordPress website for Schoenaerts & Partners, featuring a comprehensive content architecture, YouTube integration, a dedicated media section, and a blog that systematically strengthens the firm’s SEO authority.
Who are Schoenaerts & Partners?
Schoenaerts & Partners is a law firm dedicated exclusively to insolvency law in its broadest sense. Bruno Schoenaerts built a distinguished career spanning 43 years as a lawyer and 30 years as a court-appointed insolvency practitioner (trustee). Alain Van den Cloot has been practising as both a lawyer and insolvency practitioner since 1996. Together, they offer an exceptionally broad perspective on bankruptcy and insolvency law. Having gained extensive experience from within the insolvency system as court-appointed practitioners, they now advise and represent clients facing the very same legal procedures.
This dual perspective also shapes the way Schoenaerts & Partners communicates. A lawyer who understands how an insolvency practitioner thinks is able to provide a different level of strategic advice to clients. That unique position calls for a website that communicates this story clearly and credibly, without shying away from the complexity of insolvency law.
The firm handles cases in three languages: Dutch, French, and English. This multilingual capability is not a marketing choice but a practical necessity. Bankruptcies and corporate restructurings in the Port of Antwerp and the Port of Brussels frequently involve international parties, creditors from other countries, or directors with non-Belgian backgrounds.
What was the challenge?
Making complex legal matters clear without oversimplifying them
Bankruptcy law encompasses dozens of specific procedures, situations, and legal positions. A creditor wishing to lodge a claim has different questions from a director facing personal liability. An entrepreneur applying for a bridging allowance is looking for different information from someone considering restarting a business after bankruptcy. A website that serves all these audiences effectively cannot be a generic brochure. It must provide sufficient legal depth without losing visitors in technical jargon.
Building online visibility for searches made during times of crisis
People typically search for information about bankruptcy during periods of significant stress. They use highly specific search queries such as “my company is bankrupt – what now?”, “file for bankruptcy in Antwerp”, or “judicial reorganisation for creditors”. A law firm that ranks well for these searches reaches potential clients at the very moment they need legal advice. Achieving that requires more than a technically optimised website—it also demands high-quality content that provides clear, practical answers to the specific questions people are asking.
Three languages, one consistent brand identity
Multilingual functionality is technically straightforward, but producing effective multilingual content is far more demanding. A French-speaking entrepreneur visiting the website expects more than a literal translation of the Dutch text—they expect content that reflects the way French-speaking business owners understand and engage with legal information. The same applies to English-speaking visitors, who are often operating in an international business environment and require content that is both linguistically accurate and contextually appropriate.
Building credibility through media presence
Schoenaerts & Partners played an active role in the insolvency proceedings of Van Hool, one of the most widely discussed corporate bankruptcies in Belgium in recent years. Bruno Schoenaerts was quoted in leading Belgian newspapers, including De Morgen, Gazet van Antwerpen, and Het Nieuwsblad. This media presence is a strong indicator of the firm’s expertise and credibility, making it an important asset that the website was designed to showcase.
How did LOFT 33 handle this?
In-depth content architecture for each procedure and legal position
The Schoenaerts & Partners website has been designed as an information platform rather than a simple online brochure. Each legal procedure has its own dedicated page with comprehensive guidance, covering topics such as filing for bankruptcy, restarting a business after bankruptcy, the personal bankruptcy of a company director, submitting a creditor’s claim, directors’ liability, and the ranking of creditors. In addition to bankruptcy procedures, the website also provides detailed information on related areas of law, including the dissolution and liquidation of companies, judicial reorganisation, and deficit liquidation.
This content structure serves two purposes simultaneously. For visitors, it provides clarity and guidance in an area of law that is often confusing, particularly for those encountering it for the first time. For Google and AI-powered search systems, it creates a well-defined topical cluster around insolvency law, positioning the firm as an authoritative source for the most relevant search queries.
WordPress as a CMS for multilingual content
LOFT 33 selected WordPress as the platform for the Schoenaerts & Partners website. With the right multilingual solution, WordPress provides an efficient way to manage content in three languages without duplicating the website’s structure. Each page has a dedicated Dutch, French, and English version, allowing every language to be managed independently. This ensures that content can be updated, refined, and expanded in each language while maintaining a consistent user experience and a unified website architecture.
A blog as a tool for building SEO authority
The Schoenaerts & Partners blog focuses on current legal developments in insolvency law, including new legislation, recent case law, and the practical implications of insolvency procedures for businesses and creditors.
This content strengthens the website’s SEO performance for highly specific search queries while simultaneously reinforcing the firm’s expertise. Visitors who read multiple articles gain a deeper understanding of the firm’s knowledge and experience, helping to build trust and establish Schoenaerts & Partners as a recognised authority in insolvency law.
YouTube videos to explain prevention strategies and legal procedures
LOFT 33 integrated YouTube videos throughout the Schoenaerts & Partners website, including content on bankruptcy prevention and analysis, as well as explanations of objections and appeals in bankruptcy proceedings.
These videos make complex legal procedures easier to understand for visitors who may not yet be familiar with legal terminology. They also encourage users to spend more time on the website, increasing average session duration—an engagement signal that can have a positive impact on the site’s SEO performance.
Media section as social proof
The media coverage of Schoenaerts & Partners has been incorporated into the website through a dedicated media section featuring quotations and links to articles published in De Morgen, Gazet van Antwerpen, and Het Nieuwsblad. For a law firm whose reputation has been built on handling complex legal matters, this section is far more than an additional feature. It is one of the strongest credibility signals a website can provide, demonstrating independent recognition of the firm’s expertise and reinforcing visitors’ confidence in its capabilities.
Documents and RegSol integration
The website also provides access to practical resources, including information about RegSol, Belgium’s Central Insolvency Register. This transforms the website into a valuable resource for clients who are already involved in insolvency proceedings and need clear, practical guidance on the next steps. By making essential information and documents readily available, the website supports clients throughout the legal process while reinforcing the firm’s commitment to providing practical, client-focused legal assistance.
What were the results?
The Schoenaerts & Partners website provides the firm with a digital presence that reflects the depth of its legal expertise. An entrepreneur facing bankruptcy proceedings for the first time can find clear, accessible explanations of their situation, along with a straightforward way to contact the firm. A creditor seeking to understand their rights has access to a structured overview of the relevant procedures. International clients and stakeholders can consult the website in their own language.
The website’s thematic content structure makes it highly discoverable for the specific search terms used by businesses facing financial difficulties. At the same time, the dedicated media section reinforces the firm’s reputation by giving visitors greater insight into the lawyers behind the practice and the recognition they have received through independent media coverage.
What does this mean for your law firm?
The challenges faced by Schoenaerts & Partners—making specialist legal expertise accessible to different audiences, achieving visibility in a niche area with highly specific search behaviour, and translating a strong professional reputation into a compelling digital presence—are shared by many specialist law firms.
A generic law firm website featuring little more than a list of practice areas and a contact form is no longer sufficient for a firm that distinguishes itself through specialist knowledge and deep expertise. An effective digital presence requires a content architecture that brings the firm’s expertise to life—organised around specific legal procedures, real-world situations, and the distinct needs of different types of clients.
What makes a website for a specialist Law Firm different?
Depth of expertise as a key differentiator
A specialist law firm is judged by its knowledge of a specific area of law. That expertise should be evident throughout the website—not simply through a list of practice areas, but through the way legal procedures are explained, common questions are answered, and real-life situations are addressed. When visitors recognise their own circumstances in the website’s content, trust begins to develop even before the first conversation takes place.
Niche search behaviour requires highly specific content
Businesses and individuals dealing with insolvency rarely search using broad legal terms. Instead, they search for information that reflects their specific circumstances, using queries such as “my company is bankrupt – what now?”, “apply for judicial reorganisation”, or “restarting a business after bankruptcy”. A website that ranks for these highly targeted search queries reaches potential clients at the precise moment they are actively seeking legal advice and practical guidance.
Reputation requires a platform, not just an online brochure
A law firm with a strong reputation for handling complex legal matters needs a website that actively reinforces that reputation. Media coverage, publications, and expert commentary quoted in the press all become far more valuable when they are brought together on a professional digital platform. A simple website containing little more than contact details misses the opportunity to demonstrate the firm’s authority, showcase its expertise, and build confidence with prospective clients before they make contact.
Frequently asked questions about law firm websites
Bankruptcy and corporate restructuring cases in the Antwerp region frequently involve international parties, including creditors from other countries, directors with non-Belgian backgrounds, and foreign investors participating in business recovery or restructuring processes. For Schoenaerts & Partners, multilingual communication is therefore not a marketing choice but a practical necessity. LOFT 33 developed the website’s multilingual WordPress architecture so that each language version—Dutch, French, and English—can be managed independently by the firm, providing maximum flexibility while maintaining a consistent user experience across all languages.
By creating a dedicated page for each legal procedure—such as filing for bankruptcy, business recovery after bankruptcy, directors’ liability, or the ranking of creditors’ claims—the website develops a well-defined topical cluster. This enables Google and AI-powered search systems to recognise the firm as an authoritative source in the field of insolvency law. People facing financial distress rarely search using broad legal terms. Instead, they search for answers to their specific situation. A website that provides detailed, relevant content for these targeted search queries reaches potential clients at the precise moment they need legal advice.
The blog publishes legal content on current developments in insolvency law, including new legislation, recent case law, and the practical implications of legal procedures for businesses and creditors. This serves two important purposes. From an SEO perspective, it strengthens the firm’s visibility for highly specialised search queries. At the same time, it reinforces the firm’s expertise for visitors who return to the website, providing ongoing evidence of its knowledge and insight in a way that a static services page simply cannot.
LOFT 33 creates a dedicated media section that brings together press articles, quotations, interviews, and media appearances in one central location. For Schoenaerts & Partners, this section includes national media coverage of the firm’s role in the Van Hool insolvency proceedings, with links to articles published in De Morgen, Gazet van Antwerpen, and Het Nieuwsblad. This dedicated section serves as a powerful credibility signal, helping new visitors understand the firm’s expertise and the level of recognition it has earned within the legal profession and the wider media.
Videos make complex legal procedures easier to understand for visitors without a legal background. An entrepreneur facing bankruptcy proceedings for the first time is often able to grasp a clear visual explanation more quickly than a page filled with legal terminology. In addition, embedded videos increase the average time visitors spend on the website, which can have a positive impact on the SEO performance of the pages where they are featured.
LOFT 33 configures the multilingual WordPress structure so that each language version can be managed independently through the WordPress dashboard. A new blog post, for example, does not have to be published automatically in all three languages. The firm decides which content should be translated and when. Following the website launch, LOFT 33 provides practical training to ensure that the team can confidently manage and update the website independently.
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