Legal services are a matter of trust. An entrepreneur looking for a solicitor to deal with a company law issue or a construction dispute does not make that choice based on a logo or a list of legal specialisms. They want to understand how the firm operates, what approach it takes, and whether the solicitor truly understands their situation.  

Schots Legal is a law firm led by Donatienne Schots, specialising in business law, company law, insolvency law and construction law. The firm collaborates with Lenders Advocaten and adopts a deliberately proactive approach: providing legal guidance that does not wait for problems to escalate, but instead offers strategic input right from the start. LOFT 33 built a WordPress website for Schots Legal that communicates this approach in an accessible and professional manner.

[Visit the website](https://schotslegal.be/)

## Discuss your website project with LOFT 33

[Schedule a no-obligation consultation](https://www.loft33.com/en/schedule-a-consultation/)

## Who is Schots Legal?

Schots Legal offers legal guidance to entrepreneurs, companies and project owners who need a partner who looks beyond the current proceedings. The firm’s mission is clear: clients must be able to conduct their business with confidence and peace of mind, knowing that they are legally sound and that risks are identified in good time. 

The four areas of law in which Schots Legal specialises were not chosen at random. Business law and company law are closely interlinked for any SME or growing business: contracts, shareholders’ rights, directors’ liability, and commercial matters. Insolvency law and construction law are the two areas where problems can quickly escalate if they are not addressed at an early stage. This combination makes the firm a valuable partner for construction companies, property developers, contractors and SMEs operating across multiple legal contexts.   

Schots Legal also sets itself apart through its explicit focus on sustainability – an aspect that is rarely featured on a law firm’s website, but which is fitting for a firm that consciously considers the long-term effects of its advice and its own operations.

## What was the challenge?

### Communicating a personalised approach without sounding generic

Every law firm claims to offer a personalised approach. The challenge for Schots Legal was to give substance to that claim: what does proactive legal support mean in practice? How does it differ from a firm that only steps in once a problem has already arisen? That nuance calls for a website that not only lists the areas of law, but also highlights the firm’s way of working.   

### Structuring four areas of law for different target groups

An SME business owner with a company law query uses the website differently from a contractor wishing to challenge a construction dispute. The website needed to make it clear to every visitor straight away whether Schots Legal is the right partner, without them having to wade through a long list of services. 

### Building credibility for a younger firm

A law firm without a reputation built up over decades to fall back on builds credibility in a different way: through its approach, its mission, the depth of its expertise in the various areas of law, and the way it positions itself in relation to its clients. The website had to follow that path.

## How did LOFT 33 handle this?

### WordPress as a platform for a flexible and manageable system

LOFT 33 chose WordPress as the CMS for Schots Legal. For a small law firm where the solicitor wishes to remain involved in the website’s content, WordPress offers the right balance: powerful enough to meet technical requirements, yet flexible enough to allow the firm to manage texts and pages independently without the need for technical assistance. 

### Clear website structure based on both areas of law and services

The Schots Legal website is structured around two parallel approaches. The ‘Areas of Law’ section provides an overview by legal domain: business law, company law, insolvency law, and construction law. The ‘Services’ page provides a more practical description of what a client can specifically expect from working with us. This dual structure ensures that a visitor can match their own enquiry to the relevant section of the website, regardless of whether they are thinking in terms of a legal domain or in terms of what they actually need.   

### The firm’s approach at the heart of its communications

Schots Legal’s positioning – proactive, results-oriented, flexible and personalised – is not tucked away on an ‘About Us’ page. This approach is communicated as part of the firm’s identity, right from the opening sentence of the website. LOFT 33 incorporated this positioning into the tone of voice across the entire website: direct, professional and human all at once.  

### Sustainability as part of our identity

Schots Legal has a dedicated sustainability page, which is unusual for a law firm. This page conveys that the firm also considers the broader context of its operations: responsible business practice as a core value, not merely a marketing term. LOFT 33 integrated this as a fully-fledged part of the website’s structure, rather than as an appendix.  

### GDPR-compliant setup

All contact forms and data-processing elements have been configured in accordance with the GDPR. For a law firm that receives confidential information from clients, this is no mere formality. LOFT 33 implements this correctly from a technical perspective; the legal and policy aspects are the responsibility of a qualified adviser or DPO.

## What were the results?

Schots Legal’s website gives the firm a digital presence that aligns with the positioning it wishes to convey. An entrepreneur visiting the website quickly understands what the firm does, who it works for and how it differs from a general legal practice. The structure organised by area of law enables specific questions to be answered, whilst the services page provides a practical explanation of what working with the firm actually entails.  

The firm’s explicit focus on sustainability and responsible business practice reinforces its identity among clients who are looking for a partner that looks beyond the matter at hand.

## What does this mean for your law firm?

The question behind Schots Legal’s project is one that any small or medium-sized law firm will recognise: how do you communicate an approach that sets you apart, in a way that comes across as credible to potential clients who do not yet know you?

A simple list of areas of law is not enough. The right digital presence translates the firm’s working methods into a platform that builds trust from the very first click and guides the visitor towards making contact.

## What makes a law firm’s website different from a standard SME website?

### Trust as the first requirement

A client choosing a solicitor makes a different decision to a customer buying a product. Trust is crucial, and that trust is built through the right combination of a professional image, in-depth expertise and transparency regarding the approach. The website is the first point of contact for most clients and must be able to build that trust within the very first minute.  

### Ethical frameworks for communication

Lawyers are bound by ethical rules that restrict their communications. A website must not make promises that cannot be kept, nor must it advertise in ways not permitted by the Bar. LOFT 33 operates within these parameters and produces content that is professional and accurate.  

### The lawyer’s personality as a central element

In a smaller law firm, the lawyer herself is the primary indicator of trust. Who is Donatienne Schots? What is her background? How does she work? This information should be given a prominent place on the website, as it is a decisive factor for a potential client when choosing a firm.

## Your office, clearly communicated

LOFT 33 helps law firms build a digital presence that accurately reflects the firm’s expertise and approach. From the platform and site structure to content, positioning and GDPR.

[Schedule a no-obligation consultation](https://www.loft33.com/en/schedule-a-consultation/)

## Frequently asked questions
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Hoe vertaalt een website de werkwijze van een advocaat, en niet alleen de rechtstakken?[loft33](https://www.loft33.com/author/loft33/)2026-07-09T12:08:58+00:00

### [

Hoe vertaalt een website de werkwijze van een advocaat, en niet alleen de rechtstakken?](#collapse-3-8784)

Door de aanpak van het kantoor centraal te stellen, al in de eerste alinea, en die lijn door de volledige website te trekken. Voor Schots Legal betekent dat concreet: “proactief” is geen woord op een over-ons-pagina maar de rode draad in hoe diensten worden omschreven, hoe contact wordt uitgenodigd en hoe de rechtstakken worden ingeleid. LOFT 33 vertaalt die positionering naar de structuur en de tone of voice van de volledige site.

Wat is het verschil tussen een rechtstakken-pagina en een diensten-pagina op een advocatenwebsite?[loft33](https://www.loft33.com/author/loft33/)2026-07-09T12:09:24+00:00

### [

Wat is het verschil tussen een rechtstakken-pagina en een diensten-pagina op een advocatenwebsite?](#collapse-3-8786)

Rechtstakken beschrijven het juridische domein: ondernemingsrecht, vennootschapsrecht, insolventierecht. Ze vertellen de bezoeker wát het kantoor beheerst. Een diensten-pagina beschrijft wat een cliënt concreet kan verwachten van de samenwerking: hoe dossiers worden opgevolgd, wat de aanpak is, hoe het eerste gesprek verloopt. Beide pagina’s hebben een eigen functie en vullen elkaar aan. Schots Legal heeft bewust voor beide gekozen om bezoekers met verschillende instapvragen correct te bedienen.

Waarom heeft Schots Legal een aparte pagina over duurzaamheid?[loft33](https://www.loft33.com/author/loft33/)2026-07-09T12:09:49+00:00

### [

Waarom heeft Schots Legal een aparte pagina over duurzaamheid?](#collapse-3-8788)

Omdat duurzaamheid bij Schots Legal geen communicatiemiddel is maar een waarde die de werking van het kantoor mede bepaalt. Een aparte pagina daarover communiceert dat expliciet aan ondernemers die zelf ook bewust willen ondernemen. Het is een onderscheidend element dat weinig advocatenkantoren aanbieden en dat voor een specifieke doelgroep een relevante reden is om voor dit kantoor te kiezen.

Hoe positioneert een kleiner advocatenkantoor zich digitaal zonder te concurreren op schaal?[loft33](https://www.loft33.com/author/loft33/)2026-07-09T12:10:15+00:00

### [

Hoe positioneert een kleiner advocatenkantoor zich digitaal zonder te concurreren op schaal?](#collapse-3-8790)

Door de voordelen van kleinere schaal concreet te maken: directe toegang tot de advocaat, persoonlijke opvolging van elk dossier, flexibiliteit in aanpak. Een website die dat concreet vertaalt, is overtuigender dan een site die probeert groter te lijken dan het kantoor is. Voor Schots Legal was dat de kern van de communicatieopdracht: niet de omvang centraal stellen, maar de aanpak.

Kan een advocatenwebsite ook de samenwerking met een partnerbureau communiceren?[loft33](https://www.loft33.com/author/loft33/)2026-07-09T12:10:43+00:00

### [

Kan een advocatenwebsite ook de samenwerking met een partnerbureau communiceren?](#collapse-3-8792)

Ja. Schots Legal werkt samen met Lenders Advocaten, en die samenwerking is zichtbaar op de website. Dat geeft bezoekers een correcte en transparante weergave van hoe het kantoor is georganiseerd, en het versterkt het professionele beeld bij cliënten die weten dat complexere dossiers ook via die samenwerking kunnen worden behandeld.

Hoe snel kan LOFT 33 een website voor een advocatenkantoor opleveren als de inhoud beschikbaar is?[loft33](https://www.loft33.com/author/loft33/)2026-07-09T12:11:09+00:00

### [

Hoe snel kan LOFT 33 een website voor een advocatenkantoor opleveren als de inhoud beschikbaar is?](#collapse-3-8794)

Voor een website van de omvang van Schots Legal, met een overzichtelijk aantal pagina’s en een beschikbare huisstijl, kan het traject van intake tot lancering binnen enkele weken worden afgerond. De doorlooptijd hangt voornamelijk af van de beschikbaarheid van teksten en afbeeldingen vanuit het kantoor. LOFT 33 geeft bij het eerste gesprek een realistische planning op basis van de concrete situatie.