Bing Places for Business determines how your business appears in Bing Search and Bing Maps: your address, telephone number, opening hours and website. Most business owners focus their local strategy on Google, but anyone searching via Bing for a plumber in Antwerp, a solicitor in Mechelen or a restaurant in Leuven deserves the same accurate information. 

If you do not claim your listing, Bing may display out-of-date or incomplete information from external sources. Here’s how to claim an existing listing, create a new one and keep your business details up to date alongside your Google Business Profile.

## Do you want to be sure that your business can be found correctly everywhere?

[Schedule a no-obligation consultation](https://www.loft33.com/en/schedule-a-consultation/)

## What is Bing Places for Business?

Bing Places for Business is Microsoft’s free platform that allows you to manage how your business appears in local Bing results and on Bing Maps. You can use it to claim an existing listing, create a new one or fill in any missing details: business name, address, telephone number, website, opening hours, category and service area. The exact fields vary depending on business type, country and dashboard version.  

The platform is not an advertising platform. For paid search campaigns, you use Microsoft Advertising, with your own budget, targeting and bids. Your Bing listing, on the other hand, will always remain organic and free.

## Where does your Bing listing appear?

For a search query with a specific location, such as “electrician in Turnhout” or “Italian restaurant in Hasselt”, Bing displays a map, a list of businesses or information about a specific location. Creating a listing does not automatically mean you’ll appear at the top: Bing determines for itself which results are most relevant, based on the search query, location, competition and the quality of your information. Bing listing? 

Your listing mainly ensures that Microsoft has accurate information. It does not guarantee a ranking.

## Bing Places and Google Business Profile complement each other

Google Business Profile and Bing Places serve the same purpose: to manage your local details within their respective platforms. You don’t have to choose between them. Your website remains the central source; Google Business Profile supports your presence on Google, and your Bing listing does the same for Bing. If you change your address, telephone number or opening hours, update your website first and then check both listings.   

This allows you to reach customers who search using Google as well as those who use Bing as their default search engine – for example, via Windows or Microsoft Edge – without having to choose between the two platforms.

Curious to find out how LOFT 33 applies that approach to your situation?

[Find out more about our approach to online visibility](https://www.loft33.com/en/online-visibility-and-growth/)

## Add, claim and verify your business

First, search for your company name, address and telephone number before creating a new profile: there may already be an automatically generated listing. If you find an existing listing that belongs to your company, claim it. If you can’t find one, add a new listing using your official company name, without adding any extra cities or keywords.  

Next, enter your address, telephone number, website, opening hours and category, and follow the verification steps provided by Bing in your dashboard. The verification method available varies depending on the business and location. The platform sometimes offers the option to import data from an existing Google Business Profile, but always check your business name, address, opening hours and images yourself after such an import: an import saves time, but is no substitute for a thorough check of the content.  

If you operate from multiple branches, manage each location separately in the dashboard. A construction company with its head office in Herent and a workshop in Mechelen can then ensure that each branch has the correct address, telephone number and opening hours, rather than a single listing that is only half correct.

## Which data deserve the most attention?

Use the same business name everywhere – on your shop front, website and quotations – without adding any extra keywords. Check your address and the position of the map pin carefully, especially if your business is located in an industrial estate, a shopping centre or has multiple sites: give each site its own address, telephone number and opening hours. Choose a category that describes your main activity as accurately as possible and keep your opening hours up to date, including around public holidays and collective holiday periods.  

This information is also known as NAP data: name, address, phone number. It must be consistent across your website, Bing Places, Google Business Profile and other business listings. Minor differences in spelling are not a problem, but having an old address on one platform and a new address on another causes confusion for customers and search engines.

## Is this worth it for a Belgian SME?

You don’t need to spend as much time on Bing as you do on your Google Business Profile. However, having a verified and accurate listing ensures that customers searching via Bing don’t see an out-of-date address or an incorrect telephone number. For businesses serving local or regional customers, the benefits of this check outweigh the limited time investment: setting up a profile and keeping it up to date usually only requires attention a few times a year.  

This is all the more true for sectors with a high volume of telephone or walk-in enquiries, such as the hospitality industry, medical practices and law firms. A customer who is left with an out-of-date telephone number or an incorrect address will often simply call a competitor.

## Your Bing listing works best when combined with a strong website

Your Bing listing helps boost your local visibility, but it is no substitute for your website. Your website provides space to explain your services, approach and catchment area in detail; a business profile, on the other hand, mainly offers a concise overview. For local SEO, your website needs to make it clear what you offer, the region in which you operate and how people can get in touch. Combine this with a technically sound website: clear navigation, fast-loading pages and a good mobile experience help both visitors and search engines to understand what you have to offer.   

If you operate from several cities or regions, separate landing pages on your website can support those locations. However, avoid creating dozens of almost identical pages where only the place name changes: each page must offer genuine added value, for example through specific services, case studies or travel information for that region. 

Are you unsure whether your website is ready for that?

[Find out how a technically sound website can improve your online visibility](https://www.loft33.com/en/online-visibility-and-growth/)

## Common mistakes with your Bing listing

The most common mistake is failing to check whether your business is already listed on Bing, meaning that an automatically generated listing remains unmanaged for years. A second mistake is creating a new profile when a listing already exists, which leads to duplicate and conflicting results. Other common issues include choosing a category that is too general, having an out-of-date website, or failing to update an address following a move. You should also ensure that the profile remains owned by your business, not by an individual employee or temporary partner.

## Your local visibility at a glance

LOFT 33 identifies where your business is listed today, which details are incorrect or incomplete, and how to align your Google Business Profile and Bing Places. From there, we’ll work with you to identify which specific improvements will best boost your local visibility.

[Schedule a no-obligation consultation](https://www.loft33.com/en/schedule-a-consultation/)

## Frequently Asked Questions about Bing Places
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Wat is Bing Places for Business?[loft33](https://www.loft33.com/author/loft33/)2026-07-23T08:55:35+00:00

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Wat is Bing Places for Business?](#collapse-3-9076)

Bing Places for Business is het gratis bedrijfsplatform van Microsoft. Je beheert ermee hoe je bedrijfsinformatie wordt aangeleverd voor lokale resultaten in Bing en Bing Maps: je claimt een bestaande vermelding of voegt een nieuwe toe, en controleert daarna gegevens zoals adres, telefoonnummer, website, openingsuren en categorie.

Is Bing Places gratis?[loft33](https://www.loft33.com/author/loft33/)2026-07-23T08:56:24+00:00

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Is Bing Places gratis?](#collapse-3-9078)

Ja. Je betaalt niets om een vermelding aan te maken of te claimen. Microsoft Advertising is een apart, betalend advertentieplatform; je Bing-vermelding blijft organisch en gratis.

Wat is het verschil tussen Bing Places en Google Bedrijfsprofiel?[loft33](https://www.loft33.com/author/loft33/)2026-07-23T08:57:04+00:00

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Wat is het verschil tussen Bing Places en Google Bedrijfsprofiel?](#collapse-3-9080)

Google Bedrijfsprofiel beheert je lokale aanwezigheid in Google Search en Google Maps, Bing Places doet dat voor Bing en Bing Maps. Beide platformen hebben een gelijkaardig doel, maar horen bij een ander zoekecosysteem.

Heb ik zowel Google Bedrijfsprofiel als Bing Places nodig?[loft33](https://www.loft33.com/author/loft33/)2026-07-23T08:57:36+00:00

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Heb ik zowel Google Bedrijfsprofiel als Bing Places nodig?](#collapse-3-9082)

Verplicht is het niet, maar een combinatie is zinvol als je lokaal of regionaal klanten zoekt. Niet iedereen gebruikt dezelfde zoekmachine, dus door beide te beheren vergroot je de kans dat klanten overal dezelfde correcte gegevens vinden.

Hoe voeg ik een bedrijf toe aan Bing?[loft33](https://www.loft33.com/author/loft33/)2026-07-23T08:58:12+00:00

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Hoe voeg ik een bedrijf toe aan Bing?](#collapse-3-9084)

Meld je aan bij Bing Places for Business en zoek eerst naar je bedrijfsnaam en locatie. Bestaat er al een vermelding, claim die dan. Vind je niets, voeg dan een nieuwe vermelding toe en doorloop de verificatiestappen in je dashboard.

Hoe verifieer ik een Bing-bedrijfsvermelding?[loft33](https://www.loft33.com/author/loft33/)2026-07-23T08:58:46+00:00

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Hoe verifieer ik een Bing-bedrijfsvermelding?](#collapse-3-9086)

Bing bepaalt welke verificatiemethode voor jouw bedrijf beschikbaar is, afhankelijk van locatie, bedrijfstype en gekende gegevens. Volg de instructies in je dashboard en zorg dat je bedrijfsnaam, adres en contactgegevens vooraf correct zijn.

Is Bing Places interessant voor Belgische bedrijven?[loft33](https://www.loft33.com/author/loft33/)2026-07-23T08:59:22+00:00

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Is Bing Places interessant voor Belgische bedrijven?](#collapse-3-9088)

Voor bedrijven die lokaal of regionaal werken, is het zeker de moeite om te controleren welke informatie Bing toont. Je hoeft er niet evenveel tijd in te investeren als in Google, maar een correcte vermelding voorkomt verouderde of onvolledige gegevens bij potentiële klanten.

Hoe vaak moet ik mijn Bing-gegevens controleren?[loft33](https://www.loft33.com/author/loft33/)2026-07-23T09:01:05+00:00

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Hoe vaak moet ik mijn Bing-gegevens controleren?](#collapse-3-9091)

Controleer je profiel minstens enkele keren per jaar en telkens wanneer belangrijke gegevens veranderen: een verhuis, nieuwe openingsuren, een ander telefoonnummer of een extra vestiging. Kijk ook voor feestdagen en vakantieperiodes na of je uren nog kloppen.