CHARMcm develops point-of-care diagnostics for cardiometabolic risk assessment and is active at international medical congresses, from the ESC Congress in Munich to the World Economic Forum in Davos. The website had to reflect that international scientific positioning, be technically robust, and meet the strict requirements of the medical sector. LOFT 33 took on that project from Herent.
LOFT 33 developed an informative website for CHARMcm on Joomla featuring a blog, personalized medical surveys, a GDPR-compliant structure, training videos, and desktop publishing for medical brochures. A platform that combines scientific credibility with technical solidity for an audience of cardiologists, endocrinologists, and medical professionals worldwide.
Building a website for a medical technology company: scientific authority on an international platform
The CHARMcm website has different requirements than a standard practice website. The target audience isn’t patients looking for reassurance, but medical professionals who decide whether a diagnostic tool is relevant for their practice based on scientific evidence. This audience expects depth of content, technical accuracy, and a platform that reflects the company’s credibility.
CHARMcm, based in Cham (Zug), Switzerland, is a concrete example of what that looks like in practice. This is how LOFT 33 approached that journey.
Who is CHARMcm?
CHARMcm stands for Cardiometabolic Health & Advanced Risk Management. The company develops and distributes innovative point-of-care diagnostic tools for cardiometabolic risk assessment, focused on early detection of cardiovascular diseases, strokes, and metabolic disorders.
The offering includes point-of-care tests for hsCRP, Lp(a), and LDL-C, BIS spectroscopy for obesity and metabolic monitoring, and clinical training for medical professionals. CHARMcm is active at leading international medical congresses: the ESC Congress, the World Economic Forum in Davos, the Winter Olympics in Milan, and the European Association for the Study of Diabetes in Vienna.
CHARMcm’s mission is clear: to protect generations of individuals and families from heart disease through early identification and better care. This is a medically and socially ambitious story that the website must tell in a credible way for an international audience of cardiologists, endocrinologists, laboratory specialists, and medical decision-makers.
What was the challenge?
Scientific credibility as a threshold
CHARMcm’s target audience consists of medical professionals accustomed to peer-reviewed publications, clinical studies, and validated data. A website aiming to convince this audience must operate at that level both technically and in terms of content. Vague marketing language or a generic product presentation is counterproductive for a doctor used to medical literature.
International presence with consistent positioning
CHARMcm is active across multiple continents and presents itself at the most important international medical congresses. The website is the central digital anchor for that international presence: congresses, events, clinical studies, and product information must all come together on one platform in a way that looks consistent and professional to visitors from different countries and medical contexts.
Complex content with multiple target audiences
The website serves several profiles simultaneously: the cardiologist wanting to determine a specific cardiometabolic risk, the laboratory specialist evaluating the technical specifications of an analyzer, the medical professional wanting to register for a CHARM Event, and the researcher wanting to consult clinical studies. Each profile has different information needs and a different entry point into the website.
GDPR and data processing in a medical context
CHARMcm collects medical survey data and contact information from medical professionals via the website. This requires a GDPR-compliant setup that correctly handles the particular sensitivity of medical data, even though these are professional users rather than patients.
How did LOFT 33 handle this?
Joomla as a platform for complex structure
LOFT 33 chose Joomla as the CMS for CHARMcm. The reason is practical: the website combines a complex information structure with multiple products, multiple events, clinical studies, training content, and a blog. Joomla offers the technical flexibility to manage all these components in one platform, with refined user management and without dependence on external plugins for core functionality.
For an international medical technology company that wants to manage and expand its website independently in the long term, this is a conscious choice for continuity and control.
Blog with scientific content
CHARMcm’s blog isn’t a marketing blog. It’s a platform for medical-scientific content regarding cardiometabolic risk, point-of-care diagnostics, and clinical evidence. This content strengthens CHARMcm’s scientific authority with medical professionals who visit the site multiple times, while simultaneously improving organic findability for specialized searches in the medical sector.
Personalized medical surveys
LOFT 33 developed a module for personalized medical surveys. This module allows CHARMcm to ask medical professionals targeted questions about their practice, their patient population, and their interest in specific diagnostic tools. The data is processed in a GDPR-compliant manner and helps CHARMcm better tailor its communication and offerings to the needs of its target audience.
GDPR-compliant structure
All data-processing elements of the website are configured to be GDPR-compliant. This includes the survey module, contact forms, registrations for CHARM Events, and cookie management. LOFT 33 implements this correctly from a technical standpoint; the legal and policy implementation, such as a processing register and any DPA agreements with international partners, is the responsibility of a qualified legal advisor or DPO.
Training videos and desktop publishing
LOFT 33 integrated training videos for medical professionals into the website and also handled the desktop publishing of medical brochures for CHARMcm. The latter is something few digital agencies offer: translating medical-scientific content into professionally designed print materials that are consistent with the company’s digital brand identity.
Event pages for international congresses
The CHARM Events, representing appearances at international medical congresses, have their own section on the website with event pages for each congress. These pages inform medical professionals about CHARMcm’s presence at a specific congress, what is being demonstrated, and how they can get in touch. A logical structure for a company actively building its network on international stages.
What were the results?
The CHARMcm website gives the company a digital presence proportional to the scientific ambition of its mission. Medical professionals find accurate information about diagnostic tools, access to clinical studies, and an easy way to get in touch or register for a CHARM Event.
The blog strengthens organic findability for specialized medical searches. The survey module gives CHARMcm insight into the professional needs of its target audience. The event pages support the international congress strategy with a consistent digital presence.
The Joomla platform is scalable and manageable for CHARMcm’s internal team, without dependence on an external agency for daily adjustments or expansions.
What does this mean for your organization?
The challenges faced by CHARMcm—building scientific credibility with an international medical audience, presenting complex content clearly, and operating in a GDPR-compliant manner—are recognizable to any medical technology company that takes its digital presence seriously.
Whether it’s diagnostic tools, medical software, pharmaceutical products, or medical devices: a website for a medical technology company isn’t a marketing exercise. It’s a scientific communication tool that must operate at the right level for an audience accustomed to high standards.
What makes a website for a medical technology company different from one for a medical practice?
Having a website made for a medical technology company differs from a practice website in three essential ways.
The target audience is professional, not patient-oriented
Visitors to a medical technology company’s site are doctors, laboratory specialists, hospital buyers, and medical decision-makers. This audience expects technical depth, clinical evidence, and a presentation that fits their professional frame of reference. Accessibility for laypeople isn’t a priority; scientific credibility is.
International positioning requires a different architecture
A medical technology company active internationally needs a website that feels consistent to visitors from different countries, medical contexts, and language areas. This requires attention to information structure, the technical robustness of the platform, and the consistency of visual and content presentation across all pages.
Complex content in multiple formats
Medical technology companies communicate through multiple channels simultaneously: the website, international congresses, scientific publications, and print materials. An agency that can consistently develop all these formats from a single content and visual line provides more continuity than an agency that only delivers the website.
Frequently asked questions about websites for medical technology companies
LOFT 33 manages the entire process: analysis of your offering, target audiences, and international positioning, site structure, platform choice, content strategy, development, and launch. For medtech companies, this also includes: GDPR-compliant configuration of all data-processing elements, integration of scientific content and clinical studies, and if desired, the design of accompanying print materials such as brochures and medical leaflets.
CHARMcm combines multiple product lines, international events, clinical studies, training content, and a blog on a single platform. Joomla offers the technical flexibility to manage this complex structure with sophisticated user management and without relying on third-party plugins for core functionality. For an international company that wants to manage its website independently in the long term, this is a conscious choice for continuity and independence.
LOFT 33 configures all data-processing elements correctly from a technical standpoint: forms with explicit consent statements, cookie management in line with GDPR requirements, and a setup where sensitive data isn’t stored without the proper technical measures. For the legal and policy-related aspects of international operations—such as processing registers, DPA agreements with partners in various countries, and the application of local privacy laws alongside the GDPR—LOFT 33 refers you to a qualified legal advisor or DPO.
Yes. LOFT 33 has experience presenting medical-scientific content in a way that is accurate and accessible for a professional medical audience. The accuracy of clinical data and scientific claims is always the responsibility of the client or the medical experts involved. LOFT 33 takes care of the structuring, layout, and technical integration.
Yes. For CHARMcm, LOFT 33 handled the desktop publishing of medical brochures in addition to the website. These print materials are consistent with the company’s digital brand identity and align with their communications at international medical congresses. For companies that want to communicate professionally both digitally and on paper, this is a valuable addition to the website project.
A website with specific event pages for each congress provides medical professionals with advance information about what will be demonstrated and how they can get in touch. After the congress, that page remains online as a reference and an SEO anchor point for people searching Google for the company’s presence at a specific event. CHARMcm uses this approach for events such as the ESC Congress in Munich, the World Economic Forum in Davos, and the European Association for the Study of Diabetes in Vienna.
The cost depends on the scope: the complexity of the site structure, the number of product lines and target audiences, the desired integrations, the blog, and any additional services such as desktop publishing. LOFT 33 works with a custom process where structure, platform, content, and technology are developed together based on the specific needs of the organization. An initial conversation will quickly clarify what is realistic for your situation.
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