The Econcore website was designed to represent a technology company that develops and licenses honeycomb composite panels. They are the global market leader in that niche and work with partners on every continent. Yet that’s not the first thing that comes to mind when you think of a company from Leuven.
That difference—between what a company is and how it comes across online—is precisely the starting point for this project.
If your product is technical and your audience is international
Econcore operates in a B2B market where technical credibility is paramount. Potential partners and licensees, from Europe to Asia, judge a company based on what they find online. A vague services page, an outdated design, or unclear navigation can create an impression that doesn’t match the company’s actual capabilities.
The problem at many technology companies is the same: they have a wealth of expertise, but they struggle to translate that into a clear digital narrative. Products are described from the creator’s perspective, not from the buyer’s point of view. The texts are technically accurate but virtually unreadable to anyone who isn’t already familiar with the subject matter.
For Econcore, the goal was therefore twofold: to create an informative website that presents the technology accurately and in an easy-to-understand way, and to build trust among international partners who have not yet worked with the company.
An informative website as an international calling card
LOFT 33 built an informational website with a blog for Econcore using Joomla. The decision to use Joomla was a deliberate one: the platform offers the stability, multilingual structure, and manageability that an internationally oriented technology company needs.
The information structure is based on the visitor’s questions, not on the company’s internal organization. What exactly does Econcore do? What makes the technology unique? Who is it relevant for? These questions guide the site’s architecture.
The blog plays a strategic role. In a niche like honeycomb composites, an interested potential partner actively seeks out information. A blog that provides in-depth coverage of the technology, application areas, and industry developments attracts visitors who are further along in the decision-making process. That’s no coincidence; that’s content architecture.
What This Project Teaches Us About B2B Websites for Technology Companies
A website for a B2B technology company requires a shift in perspective: from technical knowledge to clear communication, from internal jargon to the customer’s language. That’s not oversimplification; it’s clarity.
Econcore is the global market leader in a specific technology. That position deserves a digital presence that highlights it rather than obscures it. The website is the first point of contact for partners whom LOFT 33 will never have the chance to speak with directly. The site must be able to fulfill that role.
Do you run a tech company with a complex product and an international audience? If so, you probably already know that a generic website solution won’t cut it. Schedule a consultation with LOFT 33 and let’s explore together what a tailored approach looks like. You can read more about LOFT 33’s approach on the custom websites page.
Frequently Asked Questions About B2B Websites for Technology Companies
Yes. LOFT 33 works with copywriters who understand technical fields and can translate that knowledge into clear web content. That’s part of the integrated process.
Both Joomla and WordPress are suitable, depending on the complexity. For B2B sites with multilingual structures, technical content, and complex information architecture, LOFT 33 often uses Joomla. For SME websites and online stores, WordPress is more often the first choice.
Yes. Translating technical knowledge into clear, understandable communication—and structuring information based on visitors’ questions—is an approach that LOFT 33 applies to every B2B technology company with an international audience.
Joomla offers the stability, multilingual structure, and manageability that an internationally oriented technology company needs. For B2B sites with complex information structures and multiple language versions, it often provides a stronger foundation than WordPress.
For a website of this size, you can expect it to take an average of six to ten weeks, depending on the availability of content and the number of pages. An initial consultation will quickly give you a realistic idea of the timeline.
Not always, but often. A blog is useful if you operate in a niche where potential customers are actively seeking information. In that case, relevant content attracts visitors who are already in the decision-making process. For Econcore, the blog plays exactly that role.
By starting with the visitor’s questions, not with the technical specifications. Good technical web copy explains what the product does, who it’s relevant for, and why that matters. Jargon is acceptable if the target audience uses it as well; otherwise, it acts as a barrier.
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